Thrill of the Grill WINNER!

Congrats to Earl & Maggie McDermott WINNERS of the  Green Mountain/Daniel Boone pellet grill donated by The Hearth Shop.  The "Thrill of the Grill" Sweepstakes was co-sponsored by WOUR and TK99! 

Hot Beef Sundae!

How do YOU eat your Hot Beef Sundae (HBS)? #ScoopHBS or #StirHBS text to vote and win 1 of 10 Hot Beef Sundaes at the New York State Fair Aug 21- Sept 1. Text: ScoopHBS to 313131  or  StirHBS to 313131!  


Rub Me Tender:

See our latest rubs and marinades for you to try yourself...


Check out this great new film about the next generation of farmers and ranchers by award-winning director James Moll.


Right shoes and right fuel for your run

Let the Triathlon Coach Jackson show you how to choose the right shoes for our run.

Sign up for What's for Dinner Wednesday

Copyright 2014 New York Beef Industry Council. All rights reserved.