Masters of Beef Advocacy (MBA 2.0) - New York FFA Program

$4,125 Prizes and Incentives

New York FFA - 2016/2017 School Year

Consumers love beef.  They love the sizzle of a steak on the grill and biting into a thick, juicy burger.  But they have questions.  Where does beef come from?  Is it safe? Is proper care given to animals and the environment?

We have a great story to tell.  Beef producers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America’s dinner tables.  We need to be passionate and vocal in telling our story 

That’s what the Masters of Beef Advocacy (MBA) program is about…equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the internet.

What Is the MBA Program?

The MBA program is a self-directed online training program designed to equip beef producers including our youth and industry allies with the information they need to be everyday advocates for the beef industry.  MBA candidates will be required to complete five courses in beef advocacy, including:

  • The Beef Community
  • Raising Cattle on Grass
  • Life in the Feedyard
  • From Cattle to Beef
  • Beef. It’s What’s For Dinner

    Once candidates have completed all six courses, New York FFA Instructors and Students will be invited to join the Masters of Beef Advocacy Alumni Association – a virtual community for MBA graduates to log your advocacy activity and share stories with fellow MBA graduates, as well as download the latest talking points, fact sheets and presentations you need to be “everyday advocates.”  This can be as simple as talking to friends, family and neighbors.  Graduates also will be equipped with tools to reach out to broader audiences in their communities by:

  • Giving presentations – schools, civic organizations etc.
  • Getting active in the online environment – posting comments/video on Websites, blogging etc.
  • Participating in media interviews – print and or broadcast media

FFA Instructors:

Every instructor who has at least 5 students fully complete the program through the on-line training program or through a classroom program by June 1, 2017 will be entered into a drawing to win a $250.00.  We will draw for four (4) winners at the New York FFA Convention.

FFA Students:

Every FFA student who completes their MBA through the on-line training program or through a classroom program will be entered into a drawing.  Two (2) lucky students will win $300; nine (9) lucky students will win $150.00 for presentation at the New York FFA Convention.  Additionally, fifteen (15) students will win $75.00 a piece for participating to be mailed to the students.

How Can You and Your Students Participate?  Click Here!

New York MBA/FFA Application: Click Here!


Copyright 2017 New York Beef Industry Council. All rights reserved.